George O’Hanlon is the technical director of Natural Pigments, and executive director of Iconofile, a nonprofit educational organization dedicated to promoting understanding of sacred art. George received his fine arts education and apprenticeship in Mexico. Upon return to the United States, he worked as creative director for advertising agencies in Silicon Valley, working on such major accounts as Sony, Hewlett-Packard, and Ricoh. He founded an agency later acquired by the chemical giant, Shin-Etsu. There he served as vice-president of U.S. marketing. In 1992, he studied traditional art techniques abroad. Then in 2001, co-founded Iconofile and Natural Pigments to promote an understanding of these practices. Since that time he has formulated hundreds of artists’ paints and materials, including Ceracolors, a waterborne wax paint.